Unit 20-24

Definition: Separate pieces of hardware (gadgets) that have all now come together on one product Explain Convergence technologies from your grandparents point of view- 50/60 years ago you would of watched tv in black and white and now you have the best quality high definition ultra 4K TVs. When your out meeting friends or family you wouldn't of been able to message or call them to see where they are whereas now you use your smartphone to contact them to see where they are. Explain how digital convergence has affected society- With the advanced technology in todays society, news gets around a lot more quicker through social media which could help people when for example terrorist attacks occur.

 Nike shoe print ad8 This print ad shows a clear and effective image which helps the audience to remember the product if they were to go and purchase it It is quite memorable and informative but people would be able to read the information below the product when walking past The main slogan 'just do it' is what everyone remembers but probably wouldn't remember the tagline as it doesn't rhyme or have alliteration Not a lot of persuasive language used which wouldn't persuade the audience to purchase the product Clear language is used apart from the description of the product Font is easy to read which helps the ad to be more memorable for the audience Colour scheme(black, grey and red) very simple but effective as the nike tick is red on the product which helps the product stand out There is a clear layout of the product, slogan, logo, website etc There is the name of the product and a description but is too much writing to read for a print ad which ma...

Camera Angles: • Extreme close up (ECU) • Close up (CU) • Long shot (LS) • Wide shot (WS) • Medium shot (MS) • Point of view (POV) • Low angle • High angle • Over the Shoulder (OTS) Beyonce-Heat Long shot Medium shot close up extreme close up

Harmful Criminal Damage 2012 includes children smoking and can result into physical harm Levi 2012 includes people holding fireworks whilst lit, this encourages people to play with fireworks no added sugar ltd- children holding plastic bags over their heads, can lead to physical harm Puma - promoting anti-social behaviour Misleading kellogs- high in sugar and unhealthy/not truthful POM- lied of the healthiness of the drink Ribena- lied about helping health of teeth

Uses lots of different channels to strategically target a brands target audience Each method of communication will reinforce the brands message Brand Identity: This may comprise of a logo, colours or slogan for example which people will already associate with the brand. The agency will use the  brand’s identity to help the audience distinguish between their brand and a competitor who may provide similar services.  A business problem: The brand, such as ‘The Jetpack Company’ will approach an advertising agency to help them solve their business problem.The Jetpack company want to sell more jetpacks  The advertising  agencies role: Understand the Brand The advertising agency will create an advertising campaign to help the  brand communicate a particular message.  The agency will work with brand to understand who their target audience are and how best to communicate the message to them.  Creating a crea...

Advertising is the creation of a campaign (using multiple media forms to promote a product)  that promotes a brand, product, scheme, charity, company or event over a period of time to attract a chosen target audience and convince or persuade them, using radio, magazines, posters,viral, newspapers, billboards, social media or on TV. The promotion of a product, company, brand, service, event or charity through newspapers, TV, radio, magazines, posters, billboards, viral, social media over a specific period of time. Example- John Lewis Christmas advert What are the earliest advertisement?- The first  official, paid television advertisement  was broadcast in the United States on July 1, 1941, over New York station WNBT (subsequently WNBC) before a baseball game between the Brooklyn Dodgers and Philadelphia Phillies. In June 1836, the French  newspaper  La Presse was the  first  to include paid  advertising  in its pages. How much ...