What is advertising?
Advertising is the creation of a campaign (using multiple media forms to promote a product) that promotes a brand, product, scheme, charity, company or event over a period of time to attract a chosen target audience and convince or persuade them, using radio, magazines, posters,viral, newspapers, billboards, social media or on TV.
The promotion of a product, company, brand, service, event or charity through newspapers, TV, radio, magazines, posters, billboards, viral, social media over a specific period of time.
Example- John Lewis Christmas advert
What are the earliest advertisement?-
The first official, paid television advertisement was broadcast in the United States on July 1, 1941, over New York station WNBT (subsequently WNBC) before a baseball game between the Brooklyn Dodgers and Philadelphia Phillies.
In June 1836, the French newspaper La Presse was the first to include paid advertising in its pages.
How much do companies spend?-
A 30-second ad during ITV's breakfast schedule between the likes of Good Morning Britain or Lorraine costs between £3,000 to £4,000 on average. For a daytime slot, ads of the same time length come in at £3,500 to £4,500, while a peak rate alternative can cost anything from £10,000 £30,000.
The average cost of outdoor advertising is around £200 per week for a standard 48 sheet billboard. An ad on the side of a bus stop on a busy high street could cost about £300 for two weeks.
What is the process?-
The promotion of a product, company, brand, service, event or charity through newspapers, TV, radio, magazines, posters, billboards, viral, social media over a specific period of time.
Example- John Lewis Christmas advert
What are the earliest advertisement?-
The first official, paid television advertisement was broadcast in the United States on July 1, 1941, over New York station WNBT (subsequently WNBC) before a baseball game between the Brooklyn Dodgers and Philadelphia Phillies.
In June 1836, the French newspaper La Presse was the first to include paid advertising in its pages.
How much do companies spend?-
A 30-second ad during ITV's breakfast schedule between the likes of Good Morning Britain or Lorraine costs between £3,000 to £4,000 on average. For a daytime slot, ads of the same time length come in at £3,500 to £4,500, while a peak rate alternative can cost anything from £10,000 £30,000.
The average cost of outdoor advertising is around £200 per week for a standard 48 sheet billboard. An ad on the side of a bus stop on a busy high street could cost about £300 for two weeks.
What is the process?-
Comments
Post a Comment